You're ahead of most local operators - but AI barely names anyone yet.
You rank 2nd in New Orleans, so you're already ahead of the field. The catch: that field is quiet. Even NOLA Culinary Tours, the most-named operator, only shows up 31% of the time, and AI names Crescent City Food Tours in just 28%. That gap is the opening: the category is wide open, and a few focused moves now put you out front before competitors notice. Today you're still missing 7 of the 27 searches we tested.
Travelers have started asking AI - and booking whoever it names.
AI doesn't return ten blue links - it names a few businesses and hands them the booking. This audit measures whether Crescent City Food Tours is one of them.
How often each assistant names you when a traveler asks. All four are part of your paid audit.
Perplexity4 AI assistants · 7 search terms · 140 total samples
You're most winnable on specific, ready-to-book searches. That's where to push first.
Every term we tested - and exactly how you ranked
These are the real searches travelers type when they're looking for food tours in New Orleans. Each cell shows how often AI named Crescent City Food Tours for that term. Defend the greens; close the reds.
Perplexity
Google AI
Your avg
You're #2 - here's who's ahead of you, and who's right behind
Combined across all 4 assistants. Each bar is how often AI names that operator - an answer can name several or none, so they don't add up to 100%. This is the field AI chooses from when a traveler asks about food tours in New Orleans, LA.
Named is how often AI mentions an operator. Linked is how often AI's cited links go to that operator's own site, shown where we have citation data.
Only 13% of AI's links point home. The rest is still open.
Being named and being linked are different wins: AI names Crescent City Food Tours in 28% of answers, but of the links it attaches to those answers, only 13% come to your site - AI is learning about you from pages you don't control. Every time AI answers a traveler, it links somewhere. 79% goes to booking platforms that take a 20-30% cut, and 8% to guides, reviews, and rival operators - pages you could be cited on, but aren't yet.
Every one of those 79% is a 20-30% cut off your price. Get named and cited directly, and that booking comes home at full price - the plan below shows how.
How big is the AI search behind your niche, and where's it heading?
Travelers run about 2,400 AI searches a month across the New Orleans food queries we tracked on Google AI Overviews. Every one of them is AI deciding who to name.
The real questions AI logs for New Orleans food. Answer these on your site and you become the source AI quotes.
- best food tours in new orleans 720/mo
- french quarter food tour 480/mo
- things to do in new orleans for foodies 390/mo
- new orleans culinary experiences 260/mo
- where to eat in the french quarter 210/mo
- new orleans cocktail history tour 140/mo
AI cites your site 3 times here. These are the domains it leans on most.
Website Health scorecard
Every signal AI assistants and Google use to decide whether to recommend you, measured live on your site. Worst sections first, so what to fix is up top.
| Status | Check | Result | Target | |
|---|---|---|---|---|
| Structured data (schema) · 0/2 | ||||
| Fail | Tour / Product schema no TouristTrip, so AI can't read your tours, prices, or durations | Generic Organization only | , | High |
| Fail | FAQ schema you're invisible to the question-style prompts travelers ask AI | No FAQPage markup | , | High |
| Agent readiness · 0/5 | ||||
| Fail | Labeled form fields 3 booking-form fields lack a clear label, agents may fill them wrong | 1 of 4 | , | Med |
| Fix | WebMCP manifest no WebMCP manifest, agents can't discover your booking actions, they have to reverse-engineer the page | none | , | |
| Fix | Semantic landmarks no <main> landmark, agents and screen readers have to guess where your real content starts | none | , | Med |
| Fix | Agent-blocking CAPTCHA a CAPTCHA guards your booking form, it stops spam, but it also stops AI agents from completing a booking | present | , | |
| Fix | Agent conversion path only an indirect path, an agent has to leave the homepage to convert | booking CTA | , | High |
| Performance · 1/4 | ||||
| Fail | Largest Contentful Paint on mobile, visitors leave before it loads | 4.8s | <2.5s | High |
| Fix | Layout shift (CLS) content jumps as it loads | 0.21 | <0.1 | Med |
| Fix | Page weight (HTML) heavy markup slows first paint | 312 KB | <120 KB | Med |
| Pass | Server response (TTFB) | 1.1s | , | |
| On-page & links · 2/5 | ||||
| Fail | Broken links checked are dead (404): /tours/garden-district, /about-old | 2 of 12 | , | High |
| Fix | Meta description trimmed in results | 172 chars | 140-160 | Med |
| Fix | Image alt text images missing alt text | 14 of 38 | , | Med |
| Pass | Title tag | 58 chars | , | |
| Pass | Internal links | 23 internal | , | |
| AI / GEO readiness · 1/3 | ||||
| Fix | llms.txt add one so assistants get a clean summary of your tours | Not found | , | Med |
| Fix | Citable content of page text is in answer-sized passages AI can quote | 18% | , | Med |
| Pass | AI crawler access | All allowed | , | |
| Crawlability & indexing · 3/4 | ||||
| Fix | Canonical tags missing a self-canonical, risk of duplicate-content dilution | 2 tour pages | , | Med |
| Pass | HTTPS | Valid certificate | , | |
| Pass | XML sitemap | /sitemap.xml found | , | |
| Pass | robots.txt | Present | , | |
Page speed & Core Web Vitals
Google PageSpeed Insights + real-user Chrome data. Slow mobile pages get fewer AI citations and lose bookings before the page even loads.
Good targets: load (LCP) under 2.5s · tap response (INP) under 200ms · layout shift (CLS) under 0.1.
Agentic Browsing Test Full audit
We sent an AI agent to your site and asked it to do what your travelers' assistants will soon do for them: book a tour. Here is how far it got, step by step. The agent fills test data and stops before submitting, so nothing real is sent.
The agent found the French Quarter tour page, opened the booking widget, and filled the date and party size, then hit a CAPTCHA it can't solve.
Start here: your fastest technical wins
These come from the live scan of your site, not the AI-visibility roadmap above. That roadmap is the strategy to get named; these three are the quickest technical fixes to ship first, most take an afternoon and don't need a developer.
Most AI-audit reports stop at “you're not cited.” We also found 2 dead links and 3 orphan tour pages (Garden District, Cemetery, Cocktail History) with fewer than 2 internal links, pages even Google struggles to find. Fixing internal links is free and often moves the needle fastest.
Technical Fix Kit Full audit
Everything below is paste-ready and generated for your exact site. Each block tells you where it goes, hand it to a developer or do it yourself. Tap a row to open it; use the Copy button on any code block.
| Schema type | Status | Action |
|---|---|---|
| Organization | Enhance | Present, but missing logo + social profiles |
| TouristTrip (per tour) | Missing | Add - lets AI read tour name, price, duration, meeting point |
| FAQPage | Missing | Add - wins the question-style prompts travelers ask AI |
| LocalBusiness | Missing | Add NAP + hours + service area (New Orleans) |
| Review / AggregateRating | Missing | Surface your 4.9-star (312 reviews) - already built into the TouristTrip block above |
Organizationpaste-ready
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Crescent City Food Tours",
"url": "https://crescentcityfoodtours.com",
"logo": "https://crescentcityfoodtours.com/logo.png",
"sameAs": [
"https://www.facebook.com/crescentcityfoodtours",
"https://www.instagram.com/crescentcityfoodtours",
"https://www.tripadvisor.com/Attraction-crescentcityfoodtours"
]
}
</script>TouristTrip (per tour)paste-ready
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "TouristTrip",
"name": "French Quarter Food & History Walking Tour",
"description": "A 3-hour small-group tour through the French Quarter with 6 local tastings.",
"touristType": "Food & culture",
"provider": { "@type": "TravelAgency", "name": "Crescent City Food Tours" },
"offers": { "@type": "Offer", "price": "79", "priceCurrency": "USD", "availability": "https://schema.org/InStock" },
"aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.9", "reviewCount": "312" }
}
</script>FAQPagepaste-ready
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{ "@type": "Question", "name": "How long is the French Quarter food tour?",
"acceptedAnswer": { "@type": "Answer", "text": "About 3 hours, covering 6 tasting stops at a relaxed walking pace." } },
{ "@type": "Question", "name": "Is the tour good for families?",
"acceptedAnswer": { "@type": "Answer", "text": "Yes - it's family-friendly, and we offer non-alcoholic tastings for kids." } },
{ "@type": "Question", "name": "Where does the tour start?",
"acceptedAnswer": { "@type": "Answer", "text": "We meet at Jackson Square, in front of St. Louis Cathedral." } }
]
}
</script>LocalBusinesspaste-ready
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Crescent City Food Tours",
"image": "https://crescentcityfoodtours.com/hero.jpg",
"telephone": "+1-504-555-0182",
"priceRange": "$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "615 Pere Antoine Alley",
"addressLocality": "New Orleans",
"addressRegion": "LA",
"postalCode": "70116",
"addressCountry": "US"
},
"areaServed": "New Orleans, LA",
"openingHours": "Tu-Su 10:00-16:00"
}
</script>/tours/french-quarter180 words
→ French Quarter Food Tour in New Orleans | 6 Tastings, 3 Hours (60 chars)
/tours/garden-district140 words
→ Garden District Brunch Crawl in New Orleans | 3.5-Hour Food Tour (62 chars)
/tours/cocktail-history210 words
→ New Orleans Cocktail History Tour | Birthplace of the Cocktail (61 chars)
On-page FAQ block (pairs with FAQPage schema)paste-ready
<section class="faq">
<h2>French Quarter Food Tour - FAQ</h2>
<details>
<summary>How long is the tour?</summary>
<p>About 3 hours, with 6 tasting stops at a relaxed walking pace.</p>
</details>
<details>
<summary>Is it family-friendly?</summary>
<p>Yes - kids are welcome, and we offer non-alcoholic tastings.</p>
</details>
<details>
<summary>Where do we meet?</summary>
<p>Jackson Square, in front of St. Louis Cathedral.</p>
</details>
</section>llms.txt (tells AI assistants what you offer)paste-ready
# Crescent City Food Tours
> Small-group food & history walking tours in New Orleans since 2014.
## Tours
- French Quarter Food & History Walking Tour - 3 hours, 6 tastings, $79
- Garden District Brunch Crawl - 3.5 hours, $89
- New Orleans Cocktail History Tour - 2 hours, $69
## Book direct
https://crescentcityfoodtours.com/book
## Contact
Jackson Square, New Orleans, LA - (504) 555-0182The exact moves that get you named - in order
Work top to bottom. Each step builds on the last. Start with the quick wins, then layer in the foundational work that keeps you named as AI shifts.
Add LocalBusiness and TouristAttraction schema to every tour page so AI can parse your name, location, and offering reliably.
Create one page per tour that names the neighborhood, the experience type, and your city in the H1 and first paragraph so AI has a clear, citable source.
AI reads recency signals. Three or more new reviews per month on the platforms AI cites most keeps you in its training window.
Answer the exact questions travelers ask AI ("Is this tour good for families?", "How long does it last?"). AI often pulls FAQ text verbatim.
A single authoritative article naming you in a New Orleans context can push you into AI answers for months. Pitch two local outlets this quarter.
AI Overviews pull heavily from GBP data. Make sure your category, hours, photos, and description are complete and accurate.
The Fix Kit hands you paste-ready schema and title rewrites for the technical items. The rest is written as plain steps you can follow.
Forward this report. Every fix names exactly what to change and where, so they can build straight from it.
AI visibility compounds. So does falling behind.
Every week they're named, AI trusts them more. The lead they build gets harder to take back.
Your #2 position doesn't hold steady - it slips as others optimize for the same searches.
People who book a competitor through AI today become their repeat customers tomorrow.
You run the tours. We get you named.
You're already in the conversation. Staying there, and pulling ahead of NOLA Culinary Tours, takes steady work every week as AI answers shift. Most operators don't have time to write schema, publish content, and re-scan four AI assistants every week. That's what we do.
We implement every fix in this report, write the content that earns citations, and re-scan all four assistants every week so you stay named.
- Every fix above, implemented for you - schema, FAQ, llms.txt, GBP
- Monthly experience-specific content built to get cited
- Weekly re-scan + a fresh visibility report
- We watch NOLA Culinary Tours and react when AI shifts
Everything in done-for-you, plus a booking site we build and run for you, designed from the start to be the answer AI gives.
- A new, AI-first site built for citations and direct bookings
- Everything in done-for-you, fully managed
- Direct bookings that skip the 20-30% OTA cut
A short call to walk through these findings and your goals - no pressure.
Clear deliverables, timeline, and what "named" looks like for Crescent City Food Tours.
Highest-impact fixes first, then content and weekly re-scans.
Prefer to do it yourself? The action plan above is yours to keep - every step spelled out. We're here when you'd rather hand it off.
Methodology: we ran 7 real traveler searches across 4 AI assistants (Gemini, ChatGPT, Perplexity, Google AI Overviews), 5 samples each, 140 samples total. "Named" means AI mentioned Crescent City Food Tours by name or linked your site. Scores use a 95% Wilson confidence interval. This preview uses sample data.