The tourvisible blog
Getting found by the AI travelers already trust.
Practical, no-jargon notes on AI visibility, direct bookings, and how independent operators win the recommendation.
How AI Travel Assistants Decide Which Tours to Recommend
When a traveler asks ChatGPT or Perplexity for things to do, a few signals decide who gets named. Here is what AI assistants actually look at.
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Answer Engine Optimization for Tour Operators: A Practical Guide
AEO is the work of becoming the answer AI gives. Here is a plain, step-by-step playbook tour and activity operators can run this month.
Direct Bookings vs OTAs: Keep the 20–30% You're Giving Away
Marketplaces like Viator are useful, but every booking costs you a fifth to a third of the price. Here is how operators shift the balance toward direct.
Why Your FAQ Page Is Your Best Tool for Getting Found by AI
An honest FAQ page is the single highest-return thing most tour operators can publish for AI visibility. Here is how to write one that gets quoted.
What Travelers Actually Ask AI When They Plan a Trip
Trip planning has quietly moved into a chat window. Here is how real travelers use AI to decide what to do, and what it means for the businesses they find.